VonZipper was looking to take their marketing up a notch with some fresh product descriptions, web banners, and email marketing. Working with the team at Vapor Studio, we gave the brand a fresh makeover with a range of smart and stylish content. We took their playful personality and pushed it into a new direction, separating the brand from their competitors with energetic copy that threw shade to anything normal.
COOL EFFECT (HOLIDAY)
Cool Effect is a non-profit that allows people to verifiably fight climate change. Working with Swirl/McGarry Bowen, we transformed their site into a holiday experience that inspired visitors to explore, donate, offset their travel, and make an actual difference in our fight to save Earth. Along with the landing page and an assortment of web modules, we created a a range of festive banners and social posts to lift spirits and help lower emissions.
Intel Gaming needed new digital content for their "Enthusiast" campaign. The mission: win over everyday gamers, celebrate the next generation of gaming athletes, and get them to buy the newest Core i7 processors.
So we crafted the "Be Core Strong" tagline and created videos, banners, and a social campaign to celebrate Core-powered athletes everywhere. We won thousands of new fans along the way and pushed Intel to the forefront of the modern gaming movement.
Intel Gaming - Two Athletes
Intel Gaming - Girl Gamer
Intel wanted an exciting new way to reach its Instagram audience. So we used the platform’s tagging feature to create two different interactive game formats that blended a little bit of fun with Intel brains and technology.
The first project was a riff on the classic "Choose Your Own Adventure" books, titled The Quest For Skylake. This game allowed users to take numerous adventures that led to new technology feeds, all on a mission to take down a giant robot trying to destroy Silicon Valley.
Following the success of Skylake, Intel wanted a follow-up, so we delivered with Fab 51. This interactive game used Instagram's vertical UX to give viewers a sneak-peek into the wonderful, wacky, and totally genius world of Intel technology.
Sovos Brands is a food acquisition group that needed a sparkly new website to separate them from the competition. Working with Swirl/McGarry Bowen, we crafted a website that spoke to their start-up personality. We combined beautiful imagery with smart, authentic copy to give a splash of spice to the often stale world of CPG.
In collaboration with Dersu Rhodes, we helped launch PlateFit LA with a fresh tagline, exciting imagery, and a total copy overhaul. They are now considered to be one of LA’s most exciting workouts, with two locations and a dedicated social following across all platforms.
When Salesforce launched their Wave Analytics software they called in Deep Focus to help bring their social channels to life. We transformed their Facebook, Twitter, and Instagram pages with exciting imagery and playful content, blending social savvy, Dreamforce event coverage, and smart copy to make them one of Salesforce’s most exciting channels.
SMITH X UNION
Heather Smith Productions wanted a total brand renovation, including a new name and change in tone. With the help of Dersu Rhodes, we helped her create a new image with Smith X Union, bringing her exciting new brand to life with a strong tone and fresh mission statement. The transformation was a huge success, helping Heather win new clients and partnerships with some of today's biggest brands.
Triumph is all about adventure and doing things with stylish aggressiveness. So when they needed to create a few new taglines, I gave them options that had the horsepower to match their new line of stunning motorcycles.
Whistler Blackcomb wanted to create a series of high-performance imagery and copy to celebrate the amazing content from fans on their social channels. So we crafted a collection of wow-worthy ads that spread the “stoke” and attracted thousands of new social followers.
Eliel is driven, inspired, and founded by California cyclists. So when they asked for some copy magic, I knew we needed to put it into high gear and bring the heat. Working with Type G and Mike Nelson, we gave them a strong batch of copy that celebrated the ride while being authentic to their unique designs and California roots.
RIAD Represents works with some of the best photographers in the game. So I worked with Sherry Riad to craft web copy that celebrated the talents of these artists with strong tone, playful personality, and just the right amount of RIAD radness.